Heidi is an artist, creative leader, innovator and entrepreneur. Born creative, Heidi quickly realized she had visual stories to tell. In her early years as a young entrepreneur Heidi built Heidi Grace Designs, a globally recognized brand. Just after 2 years of operation, Heidi Grace Designs was acquired by Fiskars Brands, Inc. In the role of Creative Director, Heidi collaborated with creative teams to develop and scale her ideas, growing the company to a multi-million dollar consumables enterprise. Heidi understood then, and still believes design is visual storytelling. Lead by curiosity, connection, and deeply experiencing the world around her, Heidi uses this ethos to generate interesting products and visual design.
Over the last decade, Heidi has contributed her ideas and designs to multiple start-ups, non-profits, businesses, incubators, and product lines in tandem with her most creative endeavor to date, that of a mother. From the moment each of her four spirited daughters were born, Heidi knew she would never see the world the way she once did. Completely smitten, Heidi paints, sketches, sews, crafts, and instagrams her way through just about every minute of their colorful life together. As Heidi watches each of her daughters move through the world, she is both grateful and even more deeply inspired to create.
Committed to spreading the role of creative expression as it relates to problem solving, ideation and business development, Heidi teaches Idea Development and Design Thinking to entrepreneurs and creatives. Over two decades of experience in creative fields contributes to Heidi’s eclectic practice of the creative process not only in design but also in innovative solutions traditionally reserved for non-creative methods. Above all else, Heidi enjoys curating typography, color, composition, dimension and most importantly…collective essence.